Marketing and Communications Award recipients at the Area Council Meeting
Congratulations to the Boys & Girls Clubs of Springfield for winning the outstanding Marketing and Communications award at the Missouri Area Council meeting on May 19th. The following is a portion of the application that was turned in.
Our web site www.bgclubspringfield.org consists of the latest news and information offered by the Boys & Girls Clubs of Springfield. We diligently maintain the web site in order to keep it up to date and relevant for the visitors. In 2005 we decided to update our web site in order to make it more effective and user friendly.
We feel that the homepage is most important to maintain since it is the first impression that a visitor has of our web site. Because of this belief we give special attention to our homepage and update it on a weekly basis so that it provides the latest information and highlights. The homepage includes links to a few of the major areas that we would like for our target audience to visit such as Who we are, Programs and Services, Our Clubs, News & Events, Donate, Volunteers and e-news.
We have a link title "Our Clubs" on the homepage. This link will take a visitor to a description of our three units as well as our summer extension site. The description includes address, phone number and a "more information" button. From the description a person can access a specific unit. Each unit has a full page that is updated by each unit director on a regular basis. A visitor can find the unit's location, rental information, upcoming events, recent events, a unit calendar of events, lots of pictures and general information regarding how to sign a child up for membership.
The web site is a great tool that we take full advantage of. The web site allows the Boys & Girls Clubs of Springfield to provide a wide variety of information at a low cost and at any time of the day to our community, club members and parents, board, donors, staff, volunteers, community leaders and State and National Boys & Girls Club leaders.
Not only do we have a great web site but we also send out email publications which we refer to as email blasts. Every email blasts contains our logo as well as our slogan. We use email blasts to send out information regarding special events, ways to support the Club and significant news. Our database contains over 1,000 names and includes board members, staff members, donors, volunteers, alumni, club parents other community members. We are very grateful for the opportunity to share Club information without the mailing costs and time investments. We use this tool on a weekly basis. Our goal is to get Boys & Girls Club information to our database as often as possible and keep them thinking about the Club and what we offer to our membership.
Certain program activities were underwritten by the
Department of Economic Development Neighborhood Assistance Program (NAP)
Recycling
Program